The Ask:
Make Swiss Miss the hottest brand of the summer
Out Of Home
The Idea
This summer, Swiss Miss is ditching the mug and hitting the grill.
Introducing Swiss Miss: Backyard Blaze, a bold, unexpected twist on cocoa comfort that brings the nostalgic warmth of Swiss Miss to the heat of summer BBQs
Because the only kind of warmth we accept in a heatwave…
is the kind that comes Straight off the grill.
