Shortlist

The Ask:

Come up with a creative commerce experience to drive Oreo sales in a fun way 🥛.

The Explanation

How It Works

Art Director: Rohan Sugapong

The Idea:

With March Madness on the horizon, we couldn’t resist joining in on the fun, especially when it comes to the thrill of dunking. We’re making OREO more relevant by bringing our signature dunk to the madness & celebrating the unbeatable joy of a perfectly dunked OREO.

Because when it comes to dunking, OREO doesn’t just play the game. We OWN IT.