The Ask:
Get St. Patricks Day celebrators to drink Barefoot Wine on the most beer centric holiday of the year.
The Event:
Social Content Series
Consumer Journey
The Idea:
On St. Patrick’s Day, partiers don’t just drink to honor tradition, they drink to be part of an experience. This year, Barefoot Wine earns its place in St. Patrick’s Day by becoming part of that celebration. But instead of replacing tradition, Barefoot will redefine how it’s experienced by becoming
A Taste of Luck.
Social
Out of Home
